SEO for Videos
Of late there has been a huge rise on video sharing market primarily driven by the success of Youtube. There has been a number of video search engines and become popular among internet audience. Some of them are :
There has been boom in the industry considerinbg the fact Youtube with just over 1.5 years has over 9000 years of accumulated time spent on viewing videos.
Youtube is in contact with Warner brothers for distribution of Youtube content
AOL proposes to distribute Movies & videos of MGM property for viewers online through paid program.
Jumpcut is recently being acquired by Yahoo, which recently has opened a video uploading, viewing, & sharing service.
So, video is a huge market with broadband becoming cheaper and efficient worldwide.
Nike’s video on football trick played for few seconds has been viewed more than 100,000 times. This is a huge brand building and awareness factor for Nike for free. Therefore to popularize your video is necessary for attracting viewers and building awareness
Optimizing Videos
- Create a catchy title & description, include words like Best TV Ad, Most Popular, Heavily acclaimed…
- Submit to as many search engines as possible including all of the above.
- Include your video Squidoo Lenses or link them to your videos on Youtube etc
- Tag them with all possible keywords including Humor, Funny, Commercial, Best, from anything to everything that can be attributed to the video. Tagging helps in throwing up your video when people search for these words.
- Make a list of URLs where your videos are hosted on theses search engines.
- Place these URLs in blogs frequently crawled by robots.
- Submit these URLs to Digg & popular social bookmarking sites apart from submitting blogs themselves to Digg
- Make as RSS feed of these URLs & submit them to RSS search engines.
- Convert videos to video podcasts and submit to video search podcast directories/search engines
- Place link on your websites to these videos and say watch our videos here
- Place a link to your Websites on descriptions of your videos on various portals
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